When it comes to your website, extra attention should be paid to every minute detail to make sure it performs optimally to serve its purpose.
Here are seven important rules of thumb to observe to make
sure your website performs well.
1) Do not use splash pages
Splash pages are
the first pages you see when you arrive at a website.
They normally have a very beautiful image with words like (welcome) or (click
here to enter).
In fact, they are just that-pretty vases with no real
purpose.
Do not let your visitors have a reason to click on the (back)
button!
Give them the value of your site up front without the splash
page.
2) Do not use excessive banner advertisements
Even the least
net savvy people have trained themselves to ignore banner advertisements so you
will be wasting valuable website real estate.
Instead, provide more valueable content and weave relevant
affiliate links into your content, and let your visitors feel that they want to
buy instead of being pushed to buy.
3) Have a simple and clear navigation
You have to
provide a simple and very straightforward navigation menu so that even a young
child will know how to use it. Stay away from complicated Flash based menus or
multi-tiered dropdown menus.
If your visitors don't
know how to navigate, they will leave your site.
4) Have a clear indication of where the user is
When visitors are
deeply engrossed in browsing your site, you will want to make sure they know
which part of the site they are in at that moment.
That way, they will be able to browse relevant information or
navigate to any section of the site easily.
Don't confuse your visitors because confusion means (abandon
ship)!
5) Avoid using audio on your site
If your visitor
is going to stay a long time at your site, reading your content, you will want
to make sure they're not annoyed by some audio looping on and on on your
website.
If you insist on adding audio, make sure they have some
control over it
volume or muting controls would work fine.
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